From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?

For many travellers, flying is a solitary affair. It starts at the airport newsstand where we pick a paperback or glossy—something a little too trashy for real life, but perfect for Airworld.

After take-off we slip on a pair of headphones and zone out in front of Die Hard, or reach for the inflight magazine and start visualizing our next winter getaway. Then, once we’ve reached content overload, we might pull out our journal and start scribbling about the trip ahead or the memories behind us.

Yet, as we’ve reported on this blog, many of the latest airline tools and developments seem to be geared toward making air travel more social.

We recently highlighted NOWISM*, and while that mega-trend in its entirety should be on your radar for the next 12 months, let’s dive into one sub-trend that will be truly disruptive: the rise of REAL-TIME REVIEWS.

In short, with even more people sharing, in real time, everything they do**, buy, listen to, watch, attend, wear and so on, and with even more search engines and tracking services making it easy to find and group these ‘live dispatches’ by theme, topic or brand, this year will see ready-to-buy consumers tapping into a live stream of (first-hand) experiences from fellow consumers.

* Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak.

EezeeRator is a neat and quite useful mobile application, which provides users with a simplified way to share real-time flight information and reviews via Android and iPhone — an Android version is already available while iPhone app is coming next month.

Regular Springwise readers may remember Lufthansa's MySkyStatus service, which lets air travellers get flight status updates posted automatically to their Facebook or Twitter profiles. Offering a variation on the same theme, mobile application EezeeRator now gives users a simplified way to share real-time flight information and reviews via Android and iPhone.

Does your job necessitate that you spend a lot of time traveling and hanging out at airports? Maybe you’re one of those people with a jet-setter lifestyle. Whatever the case is, you probably have experiences that you end up sharing with friends, family, and fellow travelers. A new app for Android called EezeeRator helps you do that and more.

Tnooz node Claude Benard secures another exclusive interview, this time with Arnaud Bilquez, Air Valid CEO.

Unlike some other airline review sites, Air Valid has a trusted certification process for their reviews.

This is thanks to partnerships with some of the leading European online travel agencies, including sites like Go Voyage that process customer reservations online.

By Mary Kirby

Are you an air traveler with an opinion? Then you might want to think about participating in Eezeer, a social networking service that enables users to engage in conversation with other travelers and airlines, and share their on-the-spot real-time review - be it good, bad, or ugly.

So why are you telling us this, RWG? Aren't we up to our eyeballs in so-called "social networking" sites?

SAN FRANCISCO, July 6 /PRNewswire/ --

- The 1st Social Network Dedicated to Travelers who can now Tweet, Post Comments, Photos and Reviews Directly From Their Mobiles or IPhone

- "NOW Reviews" Coming From Real Travelers Through Mobiles

Recent events prove that internet users and travelers are looking for on-the-spot, real-time reviews coming from other customers on a service or an event. Twitter, Flickr and Facebook have contributed to easing the spreading of this information with the help of mobile technology.

London, 25 June
Distributed by PR Newswire on behalf of Air Valid

LONDON, June 25 /PRNewswire/ --

- Air Valid Recommends That Travellers Book Their Flights Through Travel Agencies Within Their Home Country Before Going on Holidays

After publishing the new roster of blacklisted airlines ( http://www.air-valid.co.uk/airlines-blacklisted.html) by Europa on 8th April 2009, Air Valid is again forewarning travellers of the limitations of the blacklist when travelling abroad or reserving a plane ticket on the internet.

For this reason, Air Valid is warning all Europeans heading abroad: